Strong advertising business: Google surpasses earnings expectations
A booming advertising business Google brings strong quarterly results. Revenues increased by eleven percent to 17.7 billion dollars. And, although the display price per click fell.
A strong advertising business has helped to a jump in sales Google. The Internet company gave in US stock markets closed sales of $ 17.73 billion for the second fiscal quarter known. Net income rose to 3.93 billion, or $ 6.99 per share excluding special items.
Analysts polled by Reuters had expected sales of 17.75 billion and a profit of 6.70 dollars per share. It is the first time in the past six quarters that Google surpasses earnings expectations. In after-hours trading, this has been rewarded with an increase in the share of 7.5 percent.
reported to the number of clicks on online ads grew by 18 percent. The’ cost per click’ said the average price for the advertising content fell namely by eleven percent, but was more than offset by the higher number of clicks. In line with sales also
Adjusted climbed in advertising revenues by eleven percent to $ 16.02 billion. To costs that Google takes into account to steer users to its websites, the revenue increased by 13 per cent to 14, $ 35 billion. Excluding the impact of the strong dollar, which reduces the revenue earned abroad when converted into US currency, the sales increase would have amounted to 18 percent.